MORE THAN JUST AN AVATAR.

YOUR IDENTITY DOES NOT END AT THE SCREEN.

CHIRA creates apparel and merchandise for gamers, creators and communities. Pieces that start in your world and earn their place in your wardrobe.

MEET CHIRA

ONLINE.
OFFLINE.
STILL YOU.

YOUR OWN STYLE. SHARED PASSIONS. NO SINGLE UNIFORM.

01 / THE CHIRA PRINCIPLE

WOULD YOU WEAR IT WITHOUT THE LOGO?

THAT IS WHERE DESIGN STARTS.

A piece should appeal to you through its cut, fabric and artwork. The team or creator it represents adds meaning.

You might discover it because you are a fan. We want you to keep wearing it because it has become one of your favourite pieces.

THE PRODUCT DRAWS YOU IN. IDENTITY MAKES IT PERSONAL.

02 / TWO DIRECTIONS. ONE CHIRA.

HOW YOU SHOW UP.

INDIVIDUAL IDENTITY

CREATE.

YOUR INPUT STARTS HERE.

A nickname. Your colours. A symbol that means something to you. CREATE is the part of CHIRA dedicated to making a design your own.

Start with our prepared models and graphic elements, then personalise them within the options available for each product.

MODEL
GRAPHIC ELEMENTS
COLOURS
TEXT

SHARED IDENTITY

BELONG.

PART OF SOMETHING. STILL YOURSELF.

A team, a creator or the people you join on Discord every night. Belonging comes with its own colours, symbols and references.

CHIRA is also built for collections that bring that identity off screen through pieces with personality.

TEAMS
CREATORS
COMMUNITIES
COLLECTIONS

03 / THE EXPERIENCE BEHIND IT

DESIGN. PRODUCTION. CHIRA.

FROM ARTWORK
TO THE PIECE.

Our background is in graphics, merchandise and clothing production. We have worked with brands and artists, from their first ideas to products reaching their customers.

CHIRA brings that experience into a world that builds its own identities every day: gaming, esports and creator culture.

We understand the connection between what looks good on screen and what works on a garment. Fabric, patterns and construction are part of the design from the start.

EXPLORE MATERIALS & PRODUCTION